Komatsu in America

$45.00

In stock

A story of how Komatsu got to the position they hold in the world’s biggest machinery market.

By Arthur McNae

Units: 1 Book

In stock

SKU: MCKomatsuAmerica Categories: ,

Description

A story of how Komatsu got to the position they hold in the world’s biggest machinery market.

This book is a story of how Komatsu began marketing in the USA, from their beginnings in 1965 through to year’s end 2001, recounted from visits with dealers and their customers.

Komatsu stepped into the ring in 1965 to compete for a share of the immense North American machinery market held mostly by Caterpillar, which had a well deserved reputation for making the highest quality equipment and providing the best backup service in the industry. That Komatsu have reached the position they now hold in North America is an outstanding achievement, secured against the intimidating force of the American Legend.

By Arthur McNae

Units: 1 Book

Additional information

Weight .990 kg
Dimensions 37 × 22 × 3 cm

Title

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